BIC, with its EZ Reach Food Truck, is serving freshly made s’mores in the Flatiron Plaza on Wednesday, April 20.
This event is in celebration of BIC’s new EZ Reach lighter. This lighter is small but effective in protecting the hand from the flame, for lighting hard-to-reach places and can be used for all lighting occasions.
BIC partnered with Snoop Dogg and Martha Stewart for an advertisement for EZ Reach, which inspired the food truck event. In the ad spot, the duo used the lighter on their favorite activity-roasting marshmallows by an open fire.
Guests and visitors can enjoy free s’mores, freshly made over fire lit by the EZ Reach lighter. Those attending are able to relax at BIC’s lounging area, staying cozy by a firepit with music playing to enhance the atmosphere of the event.
The event will also feature photo opportunities at the photo booth. The design of the BIC EZ Reach Food Truck features images of Snoop Dogg and Martha Stewart for fans to pose along with the iconic duo.
The immersive experience will make it feel like you’re hanging out and enjoying a sweet treat with Snoop Dogg and Martha Stewart, although both will only be there in spirit.
Visitors can learn more about BIC EZ Reach lighters by scanning a QR code on site. The event will take place from 11 a.m. to 6 p.m. at Flatiron Plaza, 23rd Street, between 5th Ave and Broadway, across from Madison Square Park.