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Alongside The End’s cortados and juices, Murphy, who studied at the Institute for Integrative Nutrition, has developed a menu of plant-based, healing lattes made with ingredients like ginger, turmeric, apple cider vinegar and algae. The latter can be found in its bestselling unicorn latte (pictured), which is dusted with edible flowers or sprinkles.
“It’s presented in a playful, colorful, almost childlike way to remove that serious tone that sometimes seeps into the nutritional world,” Murphy said of the healing lattes. “Maybe we’re introducing some weird, funky ingredient you never heard of before, but in an innocuous and super-playful way.”
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Photo Credit: Meredith Deliso -
Eddy Buckingham has a similar philosophy when it comes to the signature lattes at his new vegan cafe The Good Sort in Chinatown.
“The criteria is it has to be delicious, we want to hit that vegan note, you have to leave feeling good and it has to be aesthetically pleasing — I like it to be pretty, too,” said Buckingham.
The Good Sort currently serves five lattes that, speaking to their aesthetic appeal, are noted on the menu by their color: green (matcha), pink (beetroot, pictured), gold (turmeric and pepper), blue (blue algae) and black (activated charcoal and black sesame).
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“The big mover has been the colored lattes,” said Buckingham, who opened the cafe last month with co-owner Jeff Lam and also sells coffee, tea and, to eat, congee and baked goods. “It’s the category people are responding to.”
Guests can choose from almond milk, coconut milk or a new oak milk from Sweden, Oatly.
His personal favorite is the black (pictured), with the almond milk.
“The black charcoal is one of our most compelling and interesting — when people see it, they go, ‘What’s that? I want to try it,'” Buckingham said. “We want to do things people haven’t seen before.”
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Photo Credit: Meredith Deliso
Scrolling through Instagram lately, you may have noticed a rainbow of lattes taking over your feed.
The bold, colorful drinks come in arrays of reds, yellows and greens. But instead of food dye, the photogenic cups are made with unsexy ingredients like spirulina and beetroot.
For Madeleine Murphy, co-owner of the new Williamsburg cafe The End, these wellness lattes are a way to make wellness and nutrition fun.
“We want people to enjoy being healthy,” said Murphy. “I thought it would be cool to create a space where it was very fun to be healthy, and in a very sustainable way. As a busy New Yorker, I never had time for meal planning or making your own nut milks at home, any of that admirable stuff.”
