EntertainmentCelebrities Gwyneth Paltrow's GOOP pop-up shop to open in NYC Gwyneth Paltrow's GOOP is coming to New York City. Photo Credit: Getty Images / Andrew H. Walker By AMNY November 20, 2015 8:25 AM Print Share fbShare Tweet Email Gwyneth Paltrow's often ridiculous lifestyle site, GOOP, is coming to life -- in Manhattan. The Hollywood star is opening a pop-up version of the site for the holidays at the Time Warner Center, by Columbus Circle in midtown. The shop, which opens on Monday, will also feature a special collaboration with Italian fashion house Valentino. A special Wonder Woman collection will be available at the shop, which will operate through Christmas Eve. By AMNY Share on Facebook Share on Twitter Comments We're revamping our Comments section. Learn more and share your input.