Martha Stewart, Rosario Dawson and Carl Nassib help unveil new Samsung products at Meatpacking District event

Samsung Electronics America officially launched its 2023 TV lineup with a special event in the Meatpacking District.

On April 4, many gathered at the newly redesigned Samsung 837 retail experience store, located at 837 Washington Street, for Samsung’s Unbox & Discover event to unveil the new lineup of products.

“With 72% of U.S. households owning at least one Samsung product and 25% of U.S. households owning three or more Samsung products, Samsung is showing people how life can be easier, more enjoyable and productive when your tech is seamlessly working together,” said James Fishler, Senior Vice President, Home Entertainment & Display Division, Samsung Electronics America. “Our 2023 Samsung TVs combine the absolute best in picture and sound with the ability to effortlessly connect to your favorite devices so you can enjoy personalized technology that makes everyday moments easier and more fun too.”

The event introduced Samsung’s new “More Wow than Ever” campaign, which aims to show how life can be easier, more enjoyable and more productive when tech seamlessly works together within the home. The campaign calls on artists, athletes, entrepreneurs, tastemakers, philanthropists and more to share personal stories of how Samsung innovations with advanced connectivity help users not only be creative but also bring their passion to life.

The campaign features businesswoman Martha Stewart, actress Rosario Dawson, professional football player Carl Nassib and musician Dermot Kennedy, who appeared at the event to highlight some of Samsung’s latest editions to its product line for your home, including Samsung’s appliances. In the program, it shows how Stewart’s Samsung-connected home helps her day-to-day life while also highlighting how the brand helps Nassib’s first entrepreneurial venture. Samsung is also partnering with Dawson to support her philanthropic efforts advancing STEAM education for girls while also helping Kennedy as he prepares to embark on his biggest UK tour to date.

This year’s product highlights include the Samsung Neo QLED 8K and 4K TVs, which boast a combination of brilliant picture and design with dynamic audio for a versatile screen vivid enough for even the brightest rooms. The TVs also are able to match your home’s aesthetic with lifestyle screen options like The Frame, The Terrace, The Freestyle, The Sero, The Serif and more.

From now through April 16, Samsung is offering “your choice” deals on 2023 Samsung Neo QLED 8K, 4K and OLED TVs on Samsung.com and participating retailers. The limited-time promotion invites shoppers to:

For more information, visit www.samsung.com.