After years of complaints that it had gotten too big and too commercial, Austin’s South by Southwest Festival slimmed down in 2015.
There were fewer sponsorships and fewer celebrities, which put the focus back where it was supposed to be — on the music. More than 2,000 bands performed last week, ranging from up-and-comers to those who’ve spent years building loyal fan bases, but haven’t quite become household names. Here are some to look for as they make their way to NYC.
