Kellogg’s NYC cereal café opens, with recipes by Milk Bar’s Christina Tosi

• “They’re all ingredients you can find pretty easily, either in your home or at the grocery store, but in combinations that people don’t typically think of for a bowl of cereal,” said Andy Shripka, marketing director at Kellogg’s.

  The recipes were created by Christina Tosi, owner of the Manhattan-based bakery Milk Bar, who teamed up with Kellogg’s and the restaurant owners “to give [cereal] a personality beyond what you just see on a grocery store shelf,” said Sandra Di Capua, co-owner of Kellogg’s NYC, which is open daily for limited hours until its grand opening on July 13.

  ” data-id=”112013126″ data-link=”https://amnewyork.wpengine.com/wp-content/uploads/2019/10/23249_image.jpg” class=”wp-image-1.12013126″/>

• 

• Aside from its creative menu options, Kellogg’s NYC aims to retain all the best experiences associated with eating cereal as a kid. For instance, every order comes with a small prize, such as a mini Rubik’s Cube, or the occasional high-end prize like tickets to see “Hamilton,” the Broadway musical — similar to the prizes you’d find in a cereal box.

  “We’ve intentionally tried to connect everything to something familiar,” Shripka said.

  ” data-id=”112013122″ data-link=”https://amnewyork.wpengine.com/wp-content/uploads/2019/10/14556_image.jpg” class=”wp-image-1.12013122″/>

• Behind the cash register, customers will recognize a display of vintage Kellogg’s merchandise — a nod to the history of the company’s many cereal brands — including a Corn Flakes lunch tray with Cornelius Rooster and a tin lunch box that features Tony the Tiger.

  “Corn Flakes was Kellogg’s first product 110 years ago and it hasn’t really changed,” Shripka said. Rather, the concept behind Kellogg’s NYC is to have cereal fans reinvent the way they eat their favorite breakfast (or dinner).

  ” data-id=”112013123″ data-link=”https://amnewyork.wpengine.com/wp-content/uploads/2019/10/14559_image.jpg” class=”wp-image-1.12013123″/>

• 

• 

• 

• Rose Morolla, a 47-year-old native New Yorker, said the cereal cafe “brings me back to my childhood.” As a kid, Morolla ate every single brand of Kellogg’s cereal, from Raisin Bran to Apple Jacks.

  On her first visit to Kellogg’s NYC, Morolla ordered a bowl of Corn Pops, fresh strawberries, coconut and white chocolate over soft serve ice cream.

  “I want to try them all,” she said.

  ” data-id=”112013121″ data-link=”https://amnewyork.wpengine.com/wp-content/uploads/2019/10/14574_image.jpg” class=”wp-image-1.12013121″/>

Rice Krispies with green tea powder? You’ve never had cereal like this before.

The new Kellogg’s NYC café, located at 1600 Broadway in Times Square, is encouraging cereal fans to think outside the box, with recipes that mix and match different toppings, from pistachios to toasted coconut to thyme.