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Photos: Body painting event in Times Square turned heads

On Saturday, a parade of colorfully painted nude people flocked to Times Square, turning the heads of tourists and workers while freezing their butts off in the name of art.

Organizers and artists of the Polar Bear Paint (a nod to various polar bear plunges) slathered 25 volunteer models in paint and followed them out to the iconic red stairs in Times Square in 40-degree weather, according to organizer Andy Golub.

We have photos of their journey.