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Pop-Tarts Café pop-up takes over Kellogg's NYC | amNewYork

Pop-Tarts Café pop-up takes over Kellogg’s NYC

Get ready for a Pop-Tarts pop-up.

The toaster pastries — which, you could argue, were born to pop-up — took over Kellogg’s NYC, the all-cereal café in Times Square, on Tuesday. 

The menu goes beyond your typical out-of-the-box (or out-of-the-vending-machine) Pop-Tarts, with items like a personal Pop-Tarts pizza, Pop-Tarts burritos, chili Pop-Tarts fries, a “tart fudge sundae shake” and a “strawberry is my jam” cheesecake.

Pop-Tarts is taking over the show from Feb. 21 through Feb. 26. The pastries once had their own Times Square shop — dubbed Pop-Tarts World — but it closed in 2011. 

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