Beyonce slayed at Super Bowl 50 halftime show with Bruno Mars, Coldplay

Coldplay who? Bruno what? Queen Bey, with only a short performance, owned the Super Bowl 50 halftime show.

Her performance was more like an advertisement for herself. On Saturday, she released her new single “Formation” (watch the video), which she performed on Sunday. And the commercial that directly followed the halftime show? It announced Beyonce’s upcoming world tour.

None of this is shocking because Beyonce is a boss and a businesswoman known for unique marketing and self-promotion.

So yeah, here’s why the Super Bowl halftime show slayed.