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Movie goers: Ticket prices are too damn high -- especially for what you get

The AMC Loews Lincoln Square is the only

The AMC Loews Lincoln Square is the only legitimate IMAX multiplex in New York City. Photo Credit: Flickr/seandavis

Honey, let's just stay in and watch Netflix -- like everyone else.

Americans are increasingly skipping going to the movies, primarily because of ticket prices, but also because they're not thrilled by what's playing, according to a new survey released by PricewaterhouseCoopers.

More than half (53%) of respondents complained that ticket prices were too high and 41% noted that current movie genres, themes and titles didn't interest them. Another 30% said they prefer to watch movies at their convenience, and 29% said they preferred to spend their discretionary income on other recreational activities. (Another 19% said they preferred to spend their money on dinner, indicating "dinner and a movie," may be seguing into an either/or experience.)

And 18% said they "don't have the same disposable income" as they did the year before. Only 10%, incidentally, cited the annoyance of other patrons using cellphones and other technology as one of their top reasons for staying away.

Movie attendance took another hit in 2014, slumping to a two-decade low, but respondents indicated they would be responsive to incentives such as monthly movie subscriptions and last-minute cheap seats.


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