Seasonal Starbucks cups have become a sign the holidays are drawing near, but this year’s design isn’t filling coffee-lovers with holiday cheer.
The red cups are traditionally garnered with snowflakes, trees and reindeer, a subtle nod to the holidays. But this year’s cup is a solid red, with no seasonal decorations in sight. What started as a Starbucks #RedCups hashtag on social media, celebrating their release, has switched over to a more gloomy one, #MerryChristmasStarbucks.
Starbucks says it’s “embracing the simplicity and the quietness” of the season with the new design.
“This year, we wanted to usher in the holidays with a purity of design that welcomes all of our stories,” Starbucks says in a news release.
Whatever the reason behind it, customers are still unsatisfied. Many have taken to social media to show their frustration with the minimalist design. Some say they’ve even been giving “Merry Christmas” as their call name, so their plain cups can don the festive words in Sharpie, at least.
“Im asking Starbucks to put Merry Christmas on my cup. #MerryChristmasStarbucks” pic.twitter.com/CuZIBxZ6oS
— Leah Whatley (@ElyonSpaGirl) November 6, 2015
“Can I get a name for your cup? Sure. “Merry Christmas” #MerryChristmasStarbucks” pic.twitter.com/lFgFASnBsi — Jay Carr (@Jay_Carr) November 6, 2015
“The movement has begun #MERRYCHRISTMASSTARBUCKS” pic.twitter.com/32Lr72YJvV
— Brett Boyles (@brett__b0yles) November 6, 2015
“I stop getting my coffee from Starbucks as much as possible, but when I do, my name would be Christmas Tree. #merrychristmasstarbucks”
— litoborgia (@litoborja) November 6, 2015
“Because they took “Merry Christmas” off their cups! #MerryChristmasStarbucks” pic.twitter.com/FPEcxb6af0
— Kelly Williams (@Rain_Fire75) November 6, 2015
