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Coney Island polar bear plunge 2017: See photos

The Coney Island Polar Bear Club held its annual New Year's Day Swim on Sunday.

Participants plunged into the Atlantic Ocean in sunny -- but chilly -- weather. The event raises money for Camp Sunshine, a year-round program for children with life-threatening illnesses.

Scroll down to see pictures of the plunge.

Swimmers run into the cold, cold ocean during
Photo Credit: Getty Images / Yana Paskova

Swimmers run into the cold, cold ocean during the Coney Island Polar Bear Club's New Year's Day Plunge on Jan. 1, 2017.

Swimmers run into the cold, cold ocean during
Photo Credit: Getty Images / Yana Paskova

Swimmers run into the cold, cold ocean during the Coney Island Polar Bear Club's New Year's Day Plunge on Jan. 1, 2017.

Swimmers participate in the Coney Island Polar Bear
Photo Credit: Getty Images / Yana Paskova

Swimmers participate in the Coney Island Polar Bear Club's New Year's Day Swim on Jan. 1, 2017.

Swimmers prepare to run into the ocean during
Photo Credit: Getty Images / Yana Paskova

Swimmers prepare to run into the ocean during the Coney Island Polar Bear Club's New Year's Day Swim on Jan. 1, 2017.

Swimmers run into the ocean during the Coney
Photo Credit: Getty Images / Yana Paskova

Swimmers run into the ocean during the Coney Island Polar Bear Club's New Year's Day Swim on Jan. 1, 2017.

Swimmers in costumes participate in the Coney Island
Photo Credit: Getty Images / Yana Paskova

Swimmers in costumes participate in the Coney Island Polar Bear Club's New Year's Day Swim on Jan. 1, 2017.

Swimmers participate in the Coney Island Polar Bear
Photo Credit: Getty Images / Yana Paskova

Swimmers participate in the Coney Island Polar Bear Club's New Year's Day Swim on Jan. 1, 2017.

A man carries an American flag as he
Photo Credit: Getty Images / Yana Paskova

A man carries an American flag as he runs into the ocean during the Coney Island Polar Bear Club's New Year's Day Swim on Jan. 1, 2017.

A woman warms up after running into the
Photo Credit: Getty Images / Yana Paskova

A woman warms up after running into the ocean at the Coney Island Polar Bear Club's New Year's Day Swim on Jan. 1, 2017.

A man prepares to run into the ocean
Photo Credit: Getty Images / Yana Paskova

A man prepares to run into the ocean during the Coney Island Polar Bear Club's New Year's Day Swim on Jan. 1, 2017.

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