News Puerto Rican Day Parade revamps celebration to emphasize culture Revelers wave flags along Fifth Avenue during the Puerto Rican Day Parade on June 10, 2012. Photo Credit: Getty Images By IVAN PEREIRA firstname.lastname@example.org @IvanPer4 June 5, 2014 3:38 PM Print Share fbShare Tweet Email The National Puerto Rican Day Parade returns this Sunday with a few changes in store. The revamped march, now in its 57th year, promises to focus less on corporate sponsors and more on Puerto Rican heritage, according to board chair Lorraine Cortés-Vázquez. Updates include a new mandate that all floats have a cultural theme, in response to criticism that past floats were too commercialized. The parade organizers have also increased student scholarship award money from $10,000 to $30,000 and will hold a food drive to benefit needy families. These changes are the result of an effort to incorporate "more of a community feel, bringing in many more voices, introducing innovation and championing critical causes," Cortés- Vázquez said in a statement. Behind the scenes there have been changes, too, after a recent investigation by the state attorney general's office uncovered years of mismanagement of parade funds and resulted in the removal of several longtime board members in February. Cortés-Vázquez predicted that this year's parade will not only attract the city's Puerto Rican community, which 2010 U.S. Census figures put at more than 720,000 -- the largest Puerto Rican population outside of Puerto Rico -- but also New Yorkers of all backgrounds. "The work we have done has truly been a rescue mission for this long-standing, beloved and iconic cultural institution," Cortés- Vázquez said in a statement. Congresswoman Nydia Velázquez and City Council Speaker Melissa Mark-Viverito will lead 10,000 marchers as the grand marshals for the parade, which runs up Fifth Avenue from 44th Street to 79th Street. WHENSunday at 11 a.m.WHEREFifth Avenue from 44th Street to 79th Street2014 HONOREESGrand Marshals: Congresswoman Nydia Velázquez and City Council Speaker Melissa Mark-ViveritoQueen: Rosie PerezKing: Rene Perez JoglarMadrina: Lauren VelezPadrino: Polita VegaLifetime Achievement Award: Miriam ColonRising Star: Jorge VegaAmbassadors: Luis Fonsi, Frankie Negron, Jorge Viera, Jorge Ramos, Yolandita Monge, George Lamond By IVAN PEREIRA email@example.com @IvanPer4 Ivan has been a staff reporter with amNewYork since May 2012 and covers breaking news, politics and enterprise stories. Share on Facebook Share on Twitter Comments We're revamping our Comments section. Learn more and share your input.