On Wed., Dec. 12, Stolichnaya Russian Vodka held its holiday party at blvd at 199 Bowery. The vodka company, in conjunction with Giant Step, a New York marketing and entertainment company, decided to give something back to the neighborhood.
Rather than an admission charge, they asked partygoers for a voluntary contribution that would go to the work of the nearby Bowery Mission, a faith-based organization where homeless men recover from alcohol and substance abuse. Over the course of the six-hour party that night, $5,000 was collected.
On Dec. 14, representatives from Stolichnaya and Giant Step were joined by the owner of blvd as they presented a check for $5,000 to James Macklin, the director of outreach for the Bowery Mission.
Above, from left, Steve Chasen, marketing manager for Stolichnaya Russian Vodka; Nancy Brady, owner of blvd; Maurice Bernstein, C.E.O. of Giant Step; James Macklin, director of outreach for the Bowery Mission; and Edward Brady, blvd’s manager.
Jefferson Siegel
