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Bayonne, electro-pop artist, on how he founded Bitchin’ Bayonne hot sauce

Bayonne is the founder of Bitchin' Bayonne hot

Bayonne is the founder of Bitchin' Bayonne hot sauce. Photo Credit: Bayonne via Facebook

Every good cookout needs a good condiment. And Austin-based electro-pop artist Bayonne (Roger Sellers) has the solution with Bitchin’ Bayonne, a habanero-and-ghost-pepper hot sauce concoction available only at his shows (like his upcoming appearance at the 4Knots Music Festival).

amNewYork spoke with the singer-songwriter to chat about food and summer music.

What is your go-to cookout song?
When I think of cookout, especially being in Texas, I think of a country band playing, like an older Southern country band. But I could listen to anything while eating barbecue.

How does an indie musician end up with a hot sauce to his name?
I’ve always had a real love for spicy food, like peppers and bottled hot sauces. It’s something I always wanted to do, but I just never thought it would happen. My manager, he knew I was really into it, and he threw it out there as a fun merch item, and I was like, ‘We can do that?’ And he knew a guy. So it kind of came out of nowhere. It’s a really cool novelty item to have at the merch booth.

Have sales gone up since Beyonce’s shout-out to hot sauce in “Formation”?
[Laughs] It depends on the market I’m in, really. Sometimes people don’t [care] that I’m selling hot sauce, other times they’re all about it, depending on where I am.


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