New bun from BetterBrand boasts less carbs with great taste

Photo: Audrey Ma

Bread is a cornerstone of the food world. Whether as a part of a sandwich or on its own, bread is a staple in many people’s diets.

For those who are looking to make a lower-carb bread option, BetterBrand’s new launch can help. 

The company recently unveiled The Better Bun, boasting “grain-changing” technology that allows the bun to have 4 grams of net carbohydrates, which is the net carb equivalent of two apple slices. The buns also feature 20 grams of plant-based protein, no added sugar, and are non-GMO and keto-friendly.

“Every meal deserves to be enjoyed to its fullest while leaving you feeling a sense of joy and satisfaction, which is why we’re so excited to launch “The Better Bun,” said BetterBrand Founder & CEO Aimee Yang. “Our team of experts have poured their hearts and expertise into developing this new product that we hope will enhance the overall dining experience and become a staple in households and restaurants.”

Photo: Audrey Ma

Following the success of the Better Bagel, which was released in 2021, BetterBrand unveiled three varieties of the Better Bun: the Pretzel Better Bun, the Sesame Better Bun, and the Brioche Better Bun. Each version can be eaten as is or warmed up, and can be stored in the freezer for long-term storage.

The Better Bun was developed by a Certified Master Baker, allowing the bun to taste like its traditional counterparts. BetterBrand’s approach to food technology aims to give customers (and bread lovers) a lower-carb alternative without sacrificing taste and quality.

Though the Better Bagel can be found online and in select stores across the country, the Better Bun is exclusively available on BetterBrand’s website and ThriveMarket.com. Each bun pack is available in packs of 8, 12, or 16, and are available in a variety pack as well.

For more information, visit eatbetter.com.