Bloomingdale’s biannual Shop for Good campaign is giving back to teachers across the country next month.
Throughout the month of August, Bloomingdale’s is partnering with DonorsChoose, which gives teachers a platform to request resources for their classrooms (including basic school supplies, instructional technology and books with diverse and inclusive characters), and will provide opportunities to donate in-store and online, create in-store visual installations across all Bloomingdale’s stores, and back-to-school pop-ups in select doors, including Bloomingdale’s 59th street flagship store.
“Bloomingdale’s is proud to partner with DonorsChoose and dedicate our Shop for Good campaign to supporting public school teachers across the country,” says Frank Berman, Bloomingdale’s Executive Vice President and Chief Marketing Officer. “This year more than ever, teachers need the right resources and supplies to provide their students with a meaningful education. This campaign is meant to mobilize our communities around this important cause and amplify the incredible work DonorsChoose is doing around education.”
From Aug. 1-31, shoppers at Bloomingdale’s can round up their purchase in-store or make a $10 contribution online to support DonorsChoose, with every contribution going directly to teacher requests for classroom resources. When they make the donation, shoppers can choose one of three categories to support: basic school supplies, mental health resources or books. Once those requests are funded, DonorsChoose will ship the items to teachers across the country.
According to DonorsChoose, 94% of teachers who request materials on the platform said their funded projects increased their effectiveness in the classroom, demonstrating the need and impact of these resources.
Select Bloomingdale’s stores, including stores in Manhattan, will offer a back-to-school pop-up with information about the Shop for Good campaign and DonorsChoose as well as kids’ fashion for their back-to-school looks from brands like AQUA, Joe’s Jeans, Vineyard Vines, and Lacoste. On select Saturdays in August, a customization station will be available for parents and kids to personalize their purchases with patches, studs, and other details.
“Students are returning to school during what could be the most important back-to-school season in a generation,” said Charles Best, founder of DonorsChoose. “Shop for Good will empower teachers to start the year strong and help students access materials that will enrich their education.”
Visit bloomingdales.com to find your nearest Bloomingdale’s store or to make a donation online to DonorsChoose.