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Rosé Mansion pop-up promises 8 tastings and Instagram photo ops

From giant chandeliers you can swing on and a pink champagne fountain to a wall you can scratch and sniff, all your senses are used throughout the 14-room walkthrough.

With a bathtub full of rose petals and a scratch-and-sniff wall, this immersive new pop-up exhibit in midtown offers rosé  all day in a 14-room popup in midtown. (Credit: amNewYork / Noelle Lilley)

If you want to feel like the queen or king of your castle, you'll want to head to The Rosé Mansion — a 14-room pop-up museum and picture-perfect experience that'll get you royally buzzed.

Starting July 12 at a former two-story Charming Charlie in midtown, The Rosé Mansion unfolds like a rose with every turn of the corner. Each room is a completely different experience that is geared toward getting you to learn more about rosé and its history, sample it (with eight tastings) and take pictures of everything you see and experience.

From giant chandeliers you can swing on and a pink champagne fountain to a wall you can scratch and sniff, all your senses are used on the walkthrough, much like if you were at a children's museum ... but with wine.

Co-founders Morgan First and Tyler Balliet have created pop-up wine-tasting events, geared toward millennials, for more than a decade and co-founded Second Glass in 2008 to do just that.

The Rosé Mansion is a way for them both to offer more education about wine than they have in past events, according to Balliet. "Rosé is a really good way to talk about culture, history and science," He said. "The people who make it and consume it are the real story — that's what motivates me."

There's been a big uptick in consumption of rosé for a number of reasons, including that it helps winemakers stay afloat, Balliet said.

"It's a difficult business," he said. " When you make rosé, you have to sell it three to four months after you make it and a lot of wineries produce rosé as a byproduct. Finally, rosé is really simple. You know what you're going to get and you don't have to pay more than $25 retail for a bottle."

The space is also a way to bring people together — a shared goal between Balliet and First.  

"It is a walkthrough experience, but we have this bar," said Balliet, who is a Williamsburg resident. "For me, it's always been about bringing people together (in a world where it's easy to be stuck on your phone) and making a space that physically brings people together."

Balliet said to check the website for upcoming programs, which will be scheduled on Sunday, Monday and Wednesday nights and include other city pop-ups within the space.

A ticket to the Rosé Mansion includes the experience, the samples, a Rosé Mansion collectible pin, a Rosé mansion wine glass by GoVino and access to the grand tasting lounge. If you visit before 4:30 p.m. on Monday through Thursday, tickets are priced at $35 and go up to $45 if you go after that and anytime on Friday through Sunday. For more information, visit


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